As the shop window into your business, with the potential to reach a global audience, it’s important that visitors to your website can clearly understand what you are selling.

A business can typically spend between £2,000 and £8,000* on their new website, but still fail to attract customers. Why? Because they underestimate the importance of images.

When it comes to making the most of your website investment, a good picture is worth a lot more than a thousand words, Here’s why:

Websites with images get more views 

If you’ve ever clicked on a website with too much text, you already know that reading through those thousand words to get to the point just isn’t going to happen.

Your page has about five seconds to grab the attention of a potential new client. If they can’t immediately find what they are looking for on your site, they will quickly move on.

Clear images allow site visitors to visualise your product

It’s not rocket science. Grab their attention and they are more likely to stay and more likely to buy. Small, blurry images aren’t going to do that.

While it might be tempting to save a bit of money and use your own smartphone snaps for your products, professional high-resolution photographs create the best impression.

Using relevant stock imagery can be a cost-effective way of sourcing vibrant, eye-catching photos.

Well-labelled images help with search engine results

Google and other search engines love a well-labelled image and will use them to improve your SEO and get you further up those all-important rankings.

Search engine results pages deliver just as many image results as they do text-based results. These are displayed before any organic text results are even visible.

So if you forget to add a description and alt text before you upload any image to your site, you’re not only making it hard for screen readers to use your site, you’re missing a trick.

Images on your site should be:

  • In focus
  • Big enough to look good using the popular full screen width websites
  • Relevant to your product or service.
  • Clearly labelled so that search engines can pick them up

Make the most of your web design

As part of award-winning marketing agency Volpa, we’ve been building websites for over 16 years.

Our in-house team offers expert support with copywriting, photography, design and digital marketing. Think your website needs a refresh? Give us call on 01738 658187.

*How much?!  Find out more about our Cunningly Good Websites from £59 per month.

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